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Marketing - Factors that affect ott users to switch

Amy Canada ShopAnna AlimaniAmit SainiTracy TimberlakeAshik KhanChamandeep SinghAbigail Spenser huAnil NagabhushanDr Sohini SastriAdam Nasir

出版	Harsh Ronak Singh
主題	Business & Economics / Industries / Media & Communications
URL	http://books.google.com.hk/books?id=MCZAEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

Media utilization over the globe is progressively occurring in computerized positions. The expansion in the number of gadgets fit for supporting advanced media alongside speeding up has given purchasers an alternative to get to their preferred media substance be it data, amusement, or social action whenever, anyplace. Media utilization in the US has demonstrated gigantic increment and has seen a huge bounce from customary media to new (computerized) media. The ascent of computerized media players, for example, Netflix, Hulu, Amazon, Apple TV, Roku, and voot , and so forth are testing the customarily kept up matchless quality of the TV as the principal diversion center point.