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Factors Driving Social Network Site Usage
Claus-Peter H. Ernst
出版Springer, 2015-06-02
主題Business & Economics / Production & Operations ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Research & DevelopmentBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN36580991869783658099183
URLhttp://books.google.com.hk/books?id=MCnMCQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.