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Industrial Tourism
Alexander H.J. Otgaar
Leo van den Berg
Rachel Xiang Feng
其他書名
Opportunities for City and Enterprise
出版
Routledge
, 2016-05-23
主題
Political Science / Public Policy / Regional Planning
Science / Earth Sciences / Geography
Social Science / Human Geography
Social Science / Sociology / General
Sports & Recreation / General
Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN
1317117034
9781317117032
URL
http://books.google.com.hk/books?id=MDA3DAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.