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New Venture Creation: Entrepreneurship for the 21st Century
Jeffry Timmons
Rob Adams
Stephen Spinelli
出版
McGraw-Hill Higher Education
, 2015-02-06
主題
Business & Economics / General
ISBN
0077760220
9780077760229
URL
http://books.google.com.hk/books?id=MKhZCgAAQBAJ&hl=&source=gbs_api
註釋
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.