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Corporate Planning Models

Thomas H. Naylor

出版	Addison-Wesley, 1979
主題	Business & Economics / Strategic Planning
ISBN	02010522619780201052268
URL	http://books.google.com.hk/books?id=MNxfAAAAIAAJ&hl=&source=gbs_api

註釋

Introduction to corporate planning models; The design of computer-based planning and modeling systems; The integration of corporate planning models into the planning process; Financial planning models; Marketing forecasting models; Econometric marketing models: methodology; Econometric marketing models: applications; Production planning models; A corporate planning model; The politics of corporate model building; Corporate planning models: case studies; Appendices.