登入選單
返回Google圖書搜尋
其他書名
Principles and Applications
出版Cambridge University Press, 2024-03-28
主題Business & Economics / Strategic Planning
ISBN10093547529781009354752
URLhttp://books.google.com.hk/books?id=MSr8EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.