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Encyclopedia of Major Marketing Campaigns

Thomas Riggs

出版	Gale Group, 2000
主題	Business & Economics / Advertising & PromotionBusiness & Economics / ReferenceBusiness & Economics / Sales & Selling / ManagementBusiness & Economics / Strategic Planning
ISBN	078763042X9780787630423
URL	http://books.google.com.hk/books?id=MWUPAQAAMAAJ&hl=&source=gbs_api

註釋

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.