Sports Journalism is a comprehensive guide to the purpose, principles and practice of this unique profession and is designed to be enjoyed by students of both mainstream and sports specialist journalism.

Providing a clear and structured approach to learning about both the craft of sports writing and the practical skills involved in becoming successful at your job, Sports Journalism, offers a comprehensive insiders guide to the business including:

• key relationships in sports journalism - networking and the Sports Desk
• print journalism for magazines, tabloids, broadsheets and the internet
• live action – news, radio and television sports journalism
• effective research – managing and accessing sources, information, statistics
• practical skills for managing schedules and meeting deadlines
• working with sports agents and PR professionals
• getting the best from press conferences and interviews.

Laced with revealing anecdotes from the author's own twenty-five years experience of domestic and international sport journalism, Sports Journalism: A Multimedia Primer is an invaluable student companion.