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The Whole Marketer
Abigail Dixon
其他書名
How to Become a Successful and Fulfilled Marketer
出版LID Publishing, 2021-05-15
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / SkillsBusiness & Economics / Strategic PlanningBusiness & Economics / Training
ISBN19116710579781911671053
URLhttp://books.google.com.hk/books?id=MZrkzQEACAAJ&hl=&source=gbs_api
註釋As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
Abigail Dixon looks at functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. She is passionate to help marketers to be a better version of themselves tomorrow.