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Getting China and India Right

其他書名	Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
出版	John Wiley & Sons, 2009-03-30
主題	Business & Economics / ManagementBusiness & Economics / General
ISBN	04704410979780470441091
URL	http://books.google.com.hk/books?id=Mfbxq2bXREkC&hl=&source=gbs_api
EBook	SAMPLE

註釋This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:

Both provide mega-markets for almost every product and service
Both have platforms that will dramatically reduce the company's global cost structure
Both have platforms that will significantly boost the company's global technology and innovation base
Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.