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From Chinese Brand Culture to Global Brands
W. Zhiyan
J. Borgerson
J. Schroeder
其他書名
Insights from aesthetics, fashion and history
出版
Palgrave Macmillan UK
, 2013-10-04
主題
Business & Economics / Marketing / General
Business & Economics / International / General
Business & Economics / Economics / Comparative
Business & Economics / Globalization
Business & Economics / Business Communication / General
Business & Economics / Management
Business & Economics / Sales & Selling / General
Business & Economics / Advertising & Promotion
Business & Economics / Economics / General
Business & Economics / Development / Economic Development
ISBN
1137276347
9781137276346
URL
http://books.google.com.hk/books?id=Mfs5kwEACAAJ&hl=&source=gbs_api
註釋
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
