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Principles and Practice of Marketing

David Jobber

出版	McGraw-Hill, 2001
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	00770961349780077096137
URL	http://books.google.com.hk/books?id=MhQPAAAACAAJ&hl=&source=gbs_api

註釋

Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.