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Million Dollar Website
Lori Culwell
其他書名
Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
出版Penguin, 2009-05-05
主題Business & Economics / E-Commerce / Small BusinessComputers / Internet / Web DesignBusiness & Economics / Small Business
ISBN11010507729781101050774
URLhttp://books.google.com.hk/books?id=MjvEEwLYYZkC&hl=&source=gbs_api
EBookSAMPLE
註釋The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out