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Attitudinal Affect and Behavioral Intentions

Keith M Kilty

出版	Group Effectiveness Research Laboratory, Department of Psychology, University of Illinois, 1968
URL	http://books.google.com.hk/books?id=Mn8fjHf4XBkC&hl=&source=gbs_api

註釋

To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral intentions was tested by Campbell and Fiske's (1959) multitrait-multimethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The results showed that affect and behavioral intentions are conceptually and operationally distinct constructs, over 80% of the correlations between behavioral intentions -- both directly and the multiplicative function -- and affect accounting for under 30% of the common variance. (Author).