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Summary of Cooking Up a Business by Rachel Hofstetter
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Lessons From Food Lovers Who Turned Their Passion into a Career - and How You Can, Too.


Are you obsessed with tv shows like Masterchef, Iron Chef, and Hell’s Kitchen? Do you wish you could follow in their footsteps and cook up your own food business? If you find you have a passion for food and want to create your own business out of it, you might have no idea where to start. Well, Cooking Up a Business is a guide for aspiring entrepreneurs everywhere who wish to embark on the exciting journey of becoming a professional foodie. Through stories from successful food entrepreneurs, you’ll learn about the real-world, personal experiences from nationally known companies like Popchips, Hint Water, Kopali Organics, Justin’s Nut Butters, and more. You’ll learn just what it takes to take your ideas out of the kitchen and into the ever-growing food market. As you read, you’ll discover the difficulties of selling fresh-food products, how to create buzz around your product, and why simplicity is key.


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