登入
選單
返回
Google圖書搜尋
European Business Environment
Frans Somers
其他書名
Doing Business in Europe
出版
Routledge
, 2019
主題
BUSINESS & ECONOMICS / International / General
ISBN
1000035255
9781000035254
URL
http://books.google.com.hk/books?id=MuszzAEACAAJ&hl=&source=gbs_api
註釋
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.