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One Great Insight Is Worth a Thousand Good Ideas
Phil Dusenberry
其他書名
An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
出版Penguin, 2006-10-03
主題Business & Economics / Advertising & PromotionBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Marketing / General
ISBN11016620429781101662045
URLhttp://books.google.com.hk/books?id=N2c-AwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be" 

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.