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Strategies for Planned Change
Gerald Zaltman
Robert Duncan
出版
Wiley
, 1977
主題
Business & Economics / Organizational Development
Reference / General
Social Science / Sociology / General
Technology & Engineering / Social Aspects
ISBN
0471981311
9780471981312
URL
http://books.google.com.hk/books?id=N4BqAAAAMAAJ&hl=&source=gbs_api
註釋
Monograph describing various strategies for creating social change - presents a literature survey on Innovation diffusion and change and the definition of social problems, examines the major parties involved in change processes, EG. The change agent, individual, etc., Discusses issues of resistance to change, utilization of research and ethics dilemnas, and covers facilitative, reeducative, persuasive and other strategies. Bibliography pp. 359 to 377 flow charts and statistical tables.