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Marketing
William J. Carner
Eric N. Berkowitz
Roger A. Kerin
Eric Berkowitz
Steven W. Hartley
Roger Kerin
William Rudelius
Steven Hartley
出版
Irwin/McGraw-Hill
, 1999-08
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
0073658170
9780073658179
URL
http://books.google.com.hk/books?id=N5ZoPwAACAAJ&hl=&source=gbs_api
註釋
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
