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Doing Business in Emerging Markets
S. Tamer CavusgilPervez N. GhauriMilind R. Agarwal
其他書名
Entry and Negotiation Strategies
出版SAGE, 2002
主題Business & Economics / GeneralBusiness & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / NegotiatingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Economics / GeneralEducation / Teaching / General
ISBN07619137509780761913757
URLhttp://books.google.com.hk/books?id=N5cWQziqR-oC&hl=&source=gbs_api
EBookSAMPLE
註釋Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, Doing Business in Emerging Markets is written as a practical text for a postgraduate and MBA courses in International Marketing and International Business. Doing Business in Emerging Markets explains; why firms should be interested in emerging markets; discusses the advances in information technology that have an impact on international business; considers methods for deciding which entry strategy is best for new markets; examines how firms can manage relationships with governments, and suppliers; and provides advice on how to select foreign distributors and freight forwarders.