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Planning and Managing Public Relations Campaigns
Anne Gregory
其他書名
A Strategic Approach
出版Kogan Page, 2010
主題Business & Economics / Public Relations
ISBN07494510849780749451080
URLhttp://books.google.com.hk/books?id=N5sUuAAACAAJ&hl=&source=gbs_api
註釋
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them.

Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. For free online support material go to:

www.koganpage.com/PlanningAndManaingPublicRelationsCampaigns