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Gaining Momentum
Joseph Tidd
其他書名
Managing the Diffusion of Innovations
出版World Scientific, 2010
主題Business & Economics / International / MarketingBusiness & Economics / Development / Business DevelopmentComputers / Information Technology
ISBN18481635419781848163546
URLhttp://books.google.com.hk/books?id=NMItbzysnNAC&hl=&source=gbs_api
EBookSAMPLE
註釋Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.