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The internationalization of e-commerce: a case study of the Alibaba group
Matheus Felipe Pereira de SouzaElói Martins Senhoras
出版EdUFRR, 2018-10-24
主題Business & Economics / E-Commerce / General
ISBN85828817389788582881736
URLhttp://books.google.com.hk/books?id=NXV0DwAAQBAJ&hl=&source=gbs_api
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註釋The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.