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Storytelling for Media
Joachim Friedmann
其他書名
Introduction to the Theory and Practice of Narrative Design
出版UTB, 2021-09-06
主題Social Science / Media Studies
ISBN38252576499783825257644
URLhttp://books.google.com.hk/books?id=NcBFEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The term “storytelling” is gaining prominence both in academia and industry — rightly so — because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.