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Data Mining Techniques
Michael J. A. Berry
Gordon S. Linoff
其他書名
For Marketing, Sales, and Customer Relationship Management
出版
John Wiley & Sons
, 2004-04-09
主題
Business & Economics / Marketing / General
Computers / Business & Productivity Software / General
Computers / Data Science / Data Analytics
Computers / Data Science / Data Warehousing
Computers / Information Technology
Computers / Networking / General
Computers / Desktop Applications / General
ISBN
0471470643
9780471470649
URL
http://books.google.com.hk/books?id=Ni5nMDO1OfEC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining
More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining
Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis