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Encyclopaedia of Strategic Management

出版	Crest Publishing House, 2002
ISBN	81242026999788124202692
URL	http://books.google.com.hk/books?id=Nj-sAAAACAAJ&hl=&source=gbs_api

註釋

This Book Is The Latest In The Series Of Books, Cds And Audiotapes On Marketing And Marketing Communications From Smith, Berry And Pulford. In Addition To This Book On Integrated Communications Strategy, You Will Nedd To Read About All The Individual Communication Tools In Paul Smith'S Best-Selling Marketing Communications - An Integrated Approach, Now In Its Second Edition.