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Food Quality and Consumer Value
Monika J.A. Schröder
其他書名
Delivering Food that Satisfies
出版Springer Science & Business Media, 2013-03-09
主題Technology & Engineering / Food Science / GeneralScience / GeneralScience / Life Sciences / BiochemistryBusiness & Economics / Marketing / GeneralTechnology & Engineering / Agriculture / GeneralScience / Life Sciences / Zoology / Ethology (Animal Behavior)Technology & Engineering / Chemical & BiochemicalBusiness & Economics / Sales & Selling / GeneralScience / Life Sciences / Zoology / General
ISBN36620728319783662072837
URLhttp://books.google.com.hk/books?id=NnkFCAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.