登入選單
返回Google圖書搜尋
The Brains Behind Great Ad Campaigns
Margo BermanRobyn Blakeman
其他書名
Creative Collaboration between Copywriters and Art Directors
出版Rowman & Littlefield Publishers, 2009-07-16
主題Social Science / Media StudiesBusiness & Economics / Advertising & Promotion
ISBN14616441279781461644125
URLhttp://books.google.com.hk/books?id=Nqg0FwY8jj0C&hl=&source=gbs_api
EBookSAMPLE
註釋Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.