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MBA Marketing

Malcolm McDonaldAilsa Kolsaker

出版	Bloomsbury Publishing, 2017-09-16
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	11373002809781137300287
URL	http://books.google.com.hk/books?id=NsZKEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.