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Developing International Markets
Gerhard Kautz
其他書名
Shaping Your Global Presence
出版Oasis Press, 1998
主題Business & Economics / GeneralBusiness & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Research
ISBN15557143319781555714338
URLhttp://books.google.com.hk/books?id=NwQIAAAACAAJ&hl=&source=gbs_api
註釋Ideal for any business interested in expanding their market - this guidebook can serve as an invaluable step-by-step map to prevent costly mistakes before you launch your company's product overseas. Developing International Markets takes an easy-to-follow "phased approach" to prepare your company for the global marketplace - providing decision gates at each critical stage in the process. These gates progressively narrow down available foreign markets until your business is focused on the best-suited countries where your products can be successfully pitched and marketed cost-effectively.