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Gamification in Tourism
Roman EggerPaul Bulencea
其他書名
Designing Memorable Experiences
出版BoD – Books on Demand, 2015-09-10
主題Business & Economics / General
ISBN37347596769783734759673
URLhttp://books.google.com.hk/books?id=NxEmCgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.