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Managing Business Marketing & Sales
Per V. JensterH. Michael HayesDavid E. Smith
其他書名
An International Perspective
出版Copenhagen Business School Press DK, 2005
主題Business & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Sales & Selling / ManagementBusiness & Economics / Industrial Management
ISBN87630014709788763001472
URLhttp://books.google.com.hk/books?id=Nx_oba-icowC&hl=&source=gbs_api
EBookSAMPLE
註釋"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."