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The Book Industry in Transition
Benjamin M. Compaine
其他書名
An Economic Study of Book Distribution and Marketing
出版Knowledge Industry Publications, 1978
主題Language Arts & Disciplines / Publishers & Publishing Industry
ISBN09142361649780914236160
URLhttp://books.google.com.hk/books?id=O7VAAAAAMAAJ&hl=&source=gbs_api
註釋Monograph on an economic analysis of book marketing in the USA - examines size and growth trends of the book publishing industry, focusing on distribution networks (incl. Book clubs, mail ordering, wholesale trade, retail trade, consumers, etc.), promotion of books through market studies, advertising, etc., and includes a brief directory of major American publishing firms. Bibliography pp. 223 and 224, diagrams, references and statistical tables.