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International Marketing
Hans Mühlbacher
出版
Cengage Learning
, 2006
ISBN
1408036673
9781408036679
URL
http://books.google.com.hk/books?id=O97ntwEACAAJ&hl=&source=gbs_api
註釋
International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many.
