A Casebook in Business Management: Indonesian Traditional Herbal Industry provides materials to support the application of case-based method in classes. It is applicable for undergraduate and master’s students focusing on management studies. The cases discuss myriads of topics that require in-depth analysis based on human resource management, strategic management, operations management, and financial management concepts. The cases are divided into several themes including organizational behavior, strategic management, supply chain management, financial management, quality management, and product diversification. To analyze the cases presented in this book, students may employ numerous tools such as Fishbone Diagram, SWOT Analysis, PEST Analysis, IFAS and EFAS Analysis, Porter’s Five Forces, and many others.

    There are eight cases in this book. The first case discusses the succession planning in herbal medicine (jamu) industry. The second case talks about the traditional cosmetics industry in Indonesia that uses one of the benefits of jamu for beauty purpose. The third case discusses the defensive strategy implemented by herbal medicine companies and several cases on strategies to manage and preserve herbal medicine (jamu) industry. The last case discusses the financial management of a herbal medicine (jamu) company.

Book table of contents:

Case 1   Succession Planning: How to Continue the Legacy of Traditional Herbal Medicine Industry in Indonesia

Case 2   Traditional Cosmetics Industry in Indonesia: Using Jamu for Beauty Purposes

Case 3  Assessing Defensive Strategy for Energy Drink Products during the Covid-19 Pandemic: Extra Joss and KukuBima Ener-G!

Case 4  PT Industri Jamu dan Farmasi Sido Muncul Tbk: Herbal Industry for Health

Case 5  Jamu with Medicinal Chemicals: Urgency of Supply Chain Integration

Case 6   Jamu Diversification: Developing Jamu without Leaving Its History

Case 7   The Dilemma of Indonesian Traditional Herbal Medicine Standardization

Case 8   PT Industri Jamu dan Farmasi Sido Muncul Tbk: The Largest Herbal Company in Indonesia