Present and potential multinational managers need a concise, modern, practical, and effective guide to dealing with the highly competitive international marketplace of tomorrow. This balanced approach to multinational, cross-cultural management is for large and small companies in a wide range of product and service industries. Actual company experiences are studied to show the common frameworks which are used to manage diversity from the decision making and action viewpoint of the individual manager. Surviving and prospering in the present environment; anticipating and adapting to new situations; generating ideas that manage and exploit change; and leading the creation of change across industries and markets are all dealt with in detail.

Present and potential multinational managers need a concise, modern, practical, and effective guide to dealing with the highly competitive international marketplace of tomorrow. This balanced approach to multinational, cross-cultural management is for large and small companies in a wide range of product and service industries. Actual company experiences are studied to show the common frameworks which are used to manage diversity from the decision making and action viewpoint of the individual manager. Surviving and prospering in the present environment; anticipating and adapting to new situations; generating ideas that manage and exploit change; and leading the creation of change across industries and markets are all dealt with in detail.