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Consumers

Eric J. ArnouldLinda PriceLinda LaVonne PriceGeorge Martin Zinkhan

出版	McGraw-Hill, 2002
主題	Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Research
ISBN	02561336039780256133608
URL	http://books.google.com.hk/books?id=OJkrAQAAMAAJ&hl=&source=gbs_api

註釋

This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.