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ESPRESSO! Starting and Running Your Own Specialty Coffee Business

出版	Wiley, 1995-11-02
主題	Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN	047112138X9780471121381
URL	http://books.google.com.hk/books?id=OK6hrBk4yx0C&hl=&source=gbs_api

註釋An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.