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其他書名
Context, Strategies, Systems and Processes
出版Pearson Prentice Hall, 2010
主題Business & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Organizational Development
ISBN02736837649780273683766
URLhttp://books.google.com.hk/books?id=OMBykgEACAAJ&hl=&source=gbs_api
註釋Leservurderinger: 1618344. .In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 145;innovation 146;, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. 160; Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios. 160;