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Creating Value through International Strategy
Pankaj GhemawatJoan E. Ricart
出版Springer, 2004-10-29
主題Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN023000556X9780230005563
URLhttp://books.google.com.hk/books?id=OOKGDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.