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An Overview of the Public Relations Function
Shannon A. Bowen
出版
Business Expert Press
, 2010-04-15
主題
Business & Economics / Public Relations
ISBN
1606491008
9781606491003
URL
http://books.google.com.hk/books?id=OQ_4pZYM4jYC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.