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The Media Savvy Leader
David Henderson
其他書名
Visibility, Influence, and Results in a Competitive World
出版Robert D. Reed Publishers, 2009
主題Business & Economics / ManagementBusiness & Economics / Marketing / DirectBusiness & Economics / Public RelationsBusiness & Economics / Sales & Selling / GeneralSocial Science / Media Studies
ISBN19347592019781934759202
URLhttp://books.google.com.hk/books?id=OQf_OgAACAAJ&hl=&source=gbs_api
註釋THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true.