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Engineered to Sell
Jan L. Logemann
其他書名
European Émigrés and the Making of Consumer Capitalism
出版University of Chicago Press, 2019-11-20
主題History / GeneralHistory / United States / 20th CenturyHistory / Europe / GeneralHistory / Social HistoryTechnology & Engineering / Industrial Design / GeneralSocial Science / Sociology / General
ISBN022666029X9780226660295
URLhttp://books.google.com.hk/books?id=OZ66DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.