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CIM Coursebook 08/09 Assessing the Marketing Environment
Diana Luck
出版Routledge, 2010-05-04
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / General
ISBN97811364197131136419713
URLhttp://books.google.com.hk/books?id=OdE_9at0OhAC&hl=&source=gbs_api
EBookSAMPLE
註釋BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.