登入選單
返回Google圖書搜尋
Examining Newspapers
Gerald C. Stone
其他書名
What Research Reveals About America's Newspapers
出版SAGE Publications, 1987-06
主題Language Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Journalism
ISBN08039295289780803929524
URLhttp://books.google.com.hk/books?id=OiobAQAAIAAJ&hl=&source=gbs_api
註釋Examining Newspapers reviews recent, significant findings about newspapers and the newspaper industry. Arranged in chapters from news gathering through writing, editing, management, readership, and audience effects, this insightful volume focuses on continuing, important themes in newspaper research. The author presents key studies and synthesizes their results to draw conclusions concerning what current research tells us about publishing audience-relevant information and about competing successfully for people's time and dollars. In addition, the volume is extensively referenced to lead readers back to the original research articles from which answers have been drawn.