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Media and Communication Research Methods
Arthur Asa Berger
其他書名
An Introduction to Qualitative and Quantitative Approaches
出版SAGE, 2011
主題Education / Teaching / GeneralLanguage Arts & Disciplines / Communication StudiesReference / ResearchSocial Science / Media Studies
ISBN14129877769781412987776
URLhttp://books.google.com.hk/books?id=OjDG735cquwC&hl=&source=gbs_api
EBookSAMPLE
註釋In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.