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The Uses of Mass Communications
Jay G. BlumlerElihu Katz
其他書名
Current Perspectives on Gratifications Research
出版SAGE Publications, 1974
主題Language Arts & Disciplines / Communication StudiesSocial Science / Sociology / GeneralSocial Science / Media Studies
ISBN08039034059780803903401
URLhttp://books.google.com.hk/books?id=Op7YAAAAIAAJ&hl=&source=gbs_api
註釋The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.