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Qualitative Research Methods in Public Relations and Marketing Communications
Christine DaymonImmy Holloway
出版Routledge, 2005-06-29
主題Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Public Relations
ISBN113459609X9781134596096
URLhttp://books.google.com.hk/books?id=Ou2AAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.