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International Marketing
Vern Terpstra
Ravi Sarathy
出版
Dryden Press
, 1997
主題
Business & Economics / Exports & Imports
Business & Economics / International / Marketing
ISBN
0030180228
9780030180224
URL
http://books.google.com.hk/books?id=OwYpAQAAMAAJ&hl=&source=gbs_api
註釋
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
