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International Cases in Tourism Management
Susan HornerJohn Swarbrooke
出版Routledge, 2004-02-18
主題Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN11363943709781136394379
URLhttp://books.google.com.hk/books?id=OwssBgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.